To provide a satisfying consumer experience and to operate effectively, the Viewpoint Media Player periodically sends information to servers at Viewpoint. Each installation of the Viewpoint Media Player is identifiable to Viewpoint via a Customer Unique Identifier (CUID), an alphanumeric identifier embedded in the Viewpoint Media Player. The Viewpoint Media Player randomly generates the CUID during installation and uses it to indicate a unique installation of the product. A CUID is never connected to a user's name, email address, or other personal contact information. CUIDs are used for the sole purpose of filtering redundant information. Each of these information exchanges occurs anonymously.
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